Credibility and Premium Valuations for Bootstrappers III, SaaS Data & Analytics Definitions Figure 1: seller credibility in M&A transactions (data & analytics highlighted) In my last post, I introduced some concepts related to M&A earn-out and retention payments. As promised in my last M&A credibility post, today I am going to present the next layer of detail on SaaS metrics that help show buyers that a business is growth-ready and worthy of a premium valuation. In my previous post on credibility, we began digging into one of three credibility-impacting…