Credibility and Premium Valuations, Part I – Three Factors In my last post, I continued a section by section analysis of an asset purchase agreement (APA). Today, I am going to take a break to begin talking about one of the most fundamental considerations in premium valuation transactions for technology bootstrappers: credibility. “Credibility” is something that is very common for people to talk about but much less common for individuals to define in any given setting. Executives, analysts, professional athletes, employees, and just about everyone else, including…